“Iconographic Drift” by Lauren Szabo
The signs start out their existence as advertising, but the longer they stay in the place where they were put, the more changes, and we begin to look at them in a different way. The change of our perspective transforms it from an advertisement to an elevated icon. This is not unlike how Andy Warhol looked at the Campbell’s soup can. The meanings of the icons shift in neon signs. Another example of this is how the hash tag has changed meaning through cultural consciousness. The hash tag used to signify a pound. In Great Britain, merchants would use it to write the abbreviation for pound. Symbols that have preexisted are still always ready to soak up new meaning. We put meaning onto so many inanimate objects, symbols, and ideas, and meaning can drift.